When you’re to commit to bring your big ideas to life, creating a sustainable online presence can be a daunting task. These three key steps can help you got started on the road to success.
From establishing your brand identity, and building a successful online presence, to engaging your audience on social media and confidently building lasting, and authentic, relationships with your customers, the entire creative process of building your sustainable online presence can be a daunting task.
Let me ask you something. Does any of this sound familiar?
- You are inspired and ready to commit to the success of your great idea,
- You are a driven entrepreneur, ready to walk the path of the creative process,
- You find it difficult to commit to getting the work done, necessary to succeed,
- You feeling overwhelmed by the technology, wondering where to even begin,
- You want to feel confident and safely maintain your content,
- or, perhaps, you just need a mentor to guide you along the way.
Perhaps, but guess what, you got this far! There is no time like the present to get started! And yes, you can do it!
So, take a deep breath—the first step to any worthwhile journey begins with the commitment to getting started. So congratulate yourself for beginning the adventure of creating a sustainable online presence!
And you did it—way to go! Now, let’s get started. Shall we?
Breathing Life into a Sustainable Online Presence for Your Great Ideas
If you’ve landed on this page, you are likely a driven entrepreneur already headed down a committed path to creating a sustainable online presence for your business.
Ask yourself: Am I truly ready to unlock my full potential and breathe life into my great ideas?
Maybe a fear of technology is overwhelming you or you’re still getting in the way of your success. There’s no getting it around, it can be overwhelming—there’s a lot of work ahead.
But guess what, you’re not alone. We’ve all been there!
If you are anything like me, committing to the creative process and getting the work done can be overwhelming. As an ambitious entrepreneur, I get it.
I’ve been there and I understand how easy it is to get discouraged by the tasks at hand – especially if you feel overwhelmed by technology.
Bright Ideas to Manifest a Sustainable Online Presence
While you begin launching your great idea, there are a few essential tasks we need to get squared away first. These initial steps will help you prepare for the sustainable growth of your brand’s sustainable online presence:
1. Find a Unique Brand Name Online
Over the years, you’ve probably thought a lot about what to name your project. The challenge you face now is making sure that name is available everywhere online.
These days, the most common keyword names are already taken, so you’ll have to get a little creative and start thinking outside of the box.
Finding a unique username and hashtag for your brand is a necessary beginning to the successful launch of any great brand experience.
Your goal here is to establish memorable brand recognition in order to make it as easy as possible for your audience to find you anywhere online. Your username and hashtag should meet a few key criteria:
- Easy to say, easy to read, and easy to write;
- Consistent everywhere;
- Relates to your brand’s story, ideas, goals,
- products, services, and audience.
2: Securing Your Website Domain Name
Now that you’ve secured your username and hashtag, the next step is to register a domain name for your website.
The old school of thought here has always been “.com” for business, “.org” for non-profits, “.gov” for the government, and “.net” for the community, and “.edu” for education. In my opinion, this is an outdated model.
These days, you can grab domain names with all kinds of suffix endings. For example, using a registrar like NameCheap, you can get domain names with all kinds of different suffixes – .io, .tv, .me, .club, .co, .biz, .ca, .tech, etc.
3: Web Hosting for a Sustainable Online Presence
For my clients, I only build WordPress-powered because the platform is free, popular, and easy to use.
If you’re not familiar, WordPress is a website content management system (CMS) platform initially created specifically for blogging. Over the years, it has evolved into a platform perfect for almost any website.
I consistently recommend that clients get managed WordPress hosting through WP Engine. Most of us don’t need a bunch of back-end server access anyway. You just need a safe, secure, and blazing fast hosting environment you can rely on.
Of course, pricing matters. Like anything in life, you get what you pay for. So, if you want to save now and just pay $4 a month, just know you may sacrifice security and performance later.
Furthermore, if your site were ever to get hacked, you could risk spending thousands of dollars on “un-hacking” later.
Or, worst-case, losing your entire intellectual property. Yes, it really does happen!
Creating a managed hosting account with WP Engine is actually one the easiest setup processes I’ve ever seen.
Once your purchase is complete, you are given access to their dashboard with a single WordPress install already setup for you.
Building an Authentic and Sustainable Online Presence
Launching a new brand is a fun and exciting time. It’s also a lot of hard work. As a passionate entrepreneur, you’re literally bringing your dreams to life.
While establishing your brand, your goal is to position yourself as the expert in your field. You’re playing a long-game. It’s a slow brew process. Give yourself time and have patience.
This will build the “know, like, and trust” factor you want to create with your audience. There’s no right or wrong way to do anything, but don’t skip the steps of creating authentic and lasting relationships with your audience.
Need a Partner in Creating Your Sustainable Online Presence?
A conscious and multi-passionate entrepreneur myself, I am a breathwork healer, creative director, and a purpose-driven web designer. I’ve had to go through this very journey myself. So I can relate to what you’re going through.
With 25 years of industry experience, and through a unique, mindful, and heart-centered approach to the creative process, I have helped conscious entrepreneurs, small businesses, and nonprofits create unique and sustainable online brand experiences.
Following my mantra, “educate and inspire from the creativity within,” I can help you find their voice, create a beautiful brand experience, build a sustainable WordPress-powered website, and connect authentically with their target audience.
By taking care of the technology for you, my goal is to guide you through the creative process, strategically helping you launch your brand, increase traffic, build your list, generate revenue, and grow your business. I achieve this by mentoring you through the entire creative life cycle, focusing on four key areas:
- Inspire you to find your authentic voice and share your joy with the world;
- Create a beautiful, engaging, visual identity and brand experience;
- Build a sustainable, secure, and blazing-fast online presence;
- Connect you authentically to your target audience.
If you’re ready to commit to the creative process of building a sustainable online presence for your business, but looking for someone to partner with perhaps I can help.